ARTSTAQ–a thriving start-up from Prague–bridges the gap between the online world and traditional art exchange markets. My role as the lead product designer was to help make this message crystal clear.
I was given a rare chance to shape both the visual identity and the core product—the online trading platform itself. The visual identity stemmed from extensive research on the visual culture of art trading and the auction houses involved—emerging with an easily identifiable, yet clearly familiar look.
- Jakub Krčmář
- April, 2015—April, 2017